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Marketing Studio · free, private, no account

Do your own marketing, the way brands really grow.

Plan, make and measure your marketing yourself: a brand profile, an always-on year plan, a content calendar and insights from your own invoices, all built on decades of research into how people really buy. Free, and your data stays yours.

Free download · Works in Chrome and Edge · Nothing is sent to us · Replaces marketing courses, templates and guesswork

Marketing Studio
🚪"My tyre is flat before work"
★ Priority buying moment
🎨Yellow + the bike bell
Use or lose: famous and unique
🗓️12 of 12 months covered
Always on, never invisible

What it does

🧭

A brand profile, not a persona

Your category, the moments people need you, your distinctive look, your voice and your budget. Your plan and posts build on it.

🗓️

A year at a glance

An always-on plan that shows the months you're invisible, so you can fix them. Every action is also a task on your Project Board.

✍️

A content calendar

Plan your posts, link each to a buying moment, copy and post, and get a reminder in your own calendar.

📊

Measure what matters

New customers from your invoices, where they came from, a simple survey of how often you come to mind, and your brand assets on a fame and uniqueness grid.

🔬

Built on the evidence

A short guide to the laws of brand growth: reach more buyers, own the buying moments, be recognisable, be easy to buy.

🧭

Olaf, when you want help

See what Olaf, the AI expert in the paid edition, would do for you: the playbooks it runs with you, one by one.

Two ways to grow your business

Both run on the same proven marketing science and the same project plan. The difference is who does the thinking, the remembering and the work.

Free 🧰

Do it yourself

The Busywork toolbox with the Marketing Studio and the Project Planner

  • All 13 tools, from invoices to stock, free forever
  • A Marketing Studio: brand profile, year plan, content calendar and insights, on the same science Olaf uses
  • A Project Planner: timeline, who does what, and a weekly update
  • You decide what to work on, and when
  • No account and no AI: everything stays in your own folder

€0 forever

⬇️ Download free
Compare the two in detail
Do it yourselfGuided by Olaf
Proven brand growth science built in✓✓
MarketingBrand profile, year plan, content calendar, insightsAll of that, plus 61 skills that do the work, with the growth coach and a project lead
AINone: you do the workClaude, on your own key
Who decides what to do nextYouOlaf suggests, you approve
Weekly check-ins and a 90-day planYou plan it yourself✓
Does the work (reads your files, researches, writes it all)You do it yourself✓
Remembers past work and resultsYour brand profileProfile, plans, journey and every output
Reads your sales numbersNew customers on the Monitor tab✓ Uses them in every monthly review
Project planningProject Planner: timeline, workload, updates you sendOlaf writes the plan, checks in weekly, re-plans and drafts updates
Marketing actions as tasks on your Project Board✓✓
Your dataYour folder, never sent to usYour folder, never sent to us
Price€0€149 once, plus Claude usage

Three steps, then you’re done

1

Set up your marketing brain

Eight short questions, about ten minutes.

2

Plan the year

A little marketing every month, within your budget.

3

Post, measure, learn

Fill the content calendar and watch new customers in your insights.

What a growing brand does every year

Marketing Studio puts all of this in place for you.

  • Reaches as many buyers of its category as it can
  • Stays visible every month, not just in campaigns
  • Links itself to the moments people need it
  • Uses the same distinctive colours, logo and phrases everywhere
  • Makes itself easy to find, book and pay
  • Measures new customers and how often it comes to mind

Questions

Is it really free?

Yes. The Studio is part of the free Busywork toolbox: no account, no subscription, no costs.

Do I need to know marketing?

No. The Studio explains the why in plain words: the guide, the profile and the plan walk you through it. You stay in the driving seat.

What if I would rather be guided?

Then Olaf is for you: our AI expert for marketing and projects, right inside Busywork. It looks at your business, makes a 90-day plan, checks in every week and does the work each step needs, using the same marketing science. It starts from your Studio profile.

Is there AI in the free Studio?

No. The free Studio is do-it-yourself. The AI is Olaf, in the paid edition.

Is my data shared?

No. Your brand profile, plan and numbers stay in your own folder. Nothing is sent to us.

Which marketing approach does it use?

Proven brand growth science: mental and physical availability, buying moments and distinctive brand assets.

Marketing Studio, free.

See it all in the demo with a pretend business, or download the whole toolbox.