Olaf · your AI expert for marketing and projects · by Busywork
Olaf works out where your business stands, plans your next 90 days and checks in every week. Then it does the work with you: the posts, the review requests, the newsletter, the plan. Everything rests on decades of marketing science about how people really buy.
€149 once · checkout opens soon · Your own Claude key · Nothing is sent to us
Stage 2 of 6: Be easy to find and buy
This week · about an hour
The free Marketing Studio gives you the playbooks. Olaf runs them with you, week after week.
Reads your brand profile, your website and your reviews, and tells you plainly what is working and what is missing.
A week-by-week roadmap that fits the hours you actually have, built on proven brand growth science.
Ten minutes: what got done, what's next, and one to three steps for this week.
Writes the posts, review requests, newsletter, press pitch and plan, and saves them in your folder.
Searches the web for your reviews, competitors, local media and the numbers it needs.
Counts new customers from your Busywork invoices and adjusts the plan to what works.
Olaf works out where you are and starts there. Most businesses keep cycling through the last two.
Who buys, the moments they need you, what they know you by, your budget and hours.
Google profile, opening hours, prices, reviews, booking: often the cheapest growth there is.
Link your name to the common buying moments, and use the same colours and signs everywhere.
A small, steady presence every month beats one big burst. Reach new buyers, not only regulars.
Posts, newsletter, press and offers, written with you and checked before they go out.
New customers per month from your invoices, a brand survey now and then, and what to change.
Both run on the same proven marketing science and the same project plan. The difference is who does the thinking, the remembering and the work.
The Busywork toolbox with the Marketing Studio and the Project Planner
€0 forever
⬇️ Download freeA marketing coach and a project lead in one, inside Busywork
€149 once, plus your own Claude usage · checkout opens soon
Already using the Studio? Olaf starts from your brand profile.
| Do it yourself | Guided by Olaf | |
|---|---|---|
| Proven brand growth science built in | ✓ | ✓ |
| Marketing | Brand profile, year plan, content calendar, insights | All of that, plus 61 skills that do the work, with the growth coach and a project lead |
| AI | None: you do the work | Claude, on your own key |
| Who decides what to do next | You | Olaf suggests, you approve |
| Weekly check-ins and a 90-day plan | You plan it yourself | ✓ |
| Does the work (reads your files, researches, writes it all) | You do it yourself | ✓ |
| Remembers past work and results | Your brand profile | Profile, plans, journey and every output |
| Reads your sales numbers | New customers on the Monitor tab | ✓ Uses them in every monthly review |
| Project planning | Project Planner: timeline, workload, updates you send | Olaf writes the plan, checks in weekly, re-plans and drafts updates |
| Marketing actions as tasks on your Project Board | ✓ | ✓ |
| Your data | Your folder, never sent to us | Your folder, never sent to us |
| Price | €0 | €149 once, plus Claude usage |
The free Project Planner holds the plan. Olaf keeps it honest: it writes the plan with you, checks in every week and does the paperwork.
Tell Olaf the job and the date that matters. It asks a few questions and puts the milestones, tasks, people and risks in your Project Planner.
Olaf reads the plan, sees what slipped, what waits on whom and who has too much on, agrees the week with you and updates the plan.
When a project slips, Olaf works out how late it really is and lays out the options: cut scope, move a date, or get help. You choose; it re-plans.
Updates your client reads, a brief for a freelancer, and meeting notes turned into tasks and decisions.
Olaf picks the right one for each step. You can also run any of them yourself.
What changes when Olaf runs your marketing with you.
| Olaf | An AI chat on your own | A marketing agency | |
|---|---|---|---|
| Built on proven marketing science | ✓ In every answer | Only if you know what to ask | Depends on the agency |
| Knows your business and remembers results | ✓ Your profile, plan, numbers and every piece of work | Starts over unless you set it up | ✓ |
| Tells you what to do next | ✓ A 90-day plan and a weekly check-in | You decide, and you prompt | Usually a monthly meeting |
| Does the work | ✓ Drafts it all; you approve | You copy, paste and fix | ✓ |
| Reads your real sales numbers | ✓ From your Busywork invoices | Only what you paste | Only what you share |
| Your data | Stays on your computer | In a chat history | With the agency |
| Cost | €149 once, plus a few cents of AI per session | A monthly subscription, plus your time | A monthly retainer |
Olaf is a one-time purchase: €149 for your business, plus your own Claude usage.
Checkout opens soon. Leave your email and you are first in line, at the early-access price.
The free Busywork download never contains Olaf. The demo shows an example business; Olaf's work and the AI run only in the paid version.
No. Olaf is an AI expert for marketing and projects, running on Claude, Anthropic's AI. It follows proven marketing science, explains its reasoning in plain words, checks its writing, and never invents facts, reviews or numbers. You approve everything before it goes out.
Olaf is €149 once for your business; checkout opens soon, and the waitlist on this page gets the early-access price. On top of that you pay Anthropic directly for the AI you use, with your own Claude key. You see the cost of every conversation, and you set a monthly limit and a limit per conversation.
You pay Anthropic directly, on your own Claude key, for what Olaf uses. In our own tests with Claude Sonnet: a weekly check-in cost about $0.10 to $0.15, making a full plan about $0.25 to $0.30, and writing a month of posts about $0.15. You see the cost of every conversation and set a monthly limit.
No. If you have filled in the Studio's brand profile, Olaf starts from it. If not, Olaf's onboarding asks the questions itself, one at a time.
In your own business folder. Your Claude key stays in your browser and is only sent to Anthropic. Web pages are fetched by Anthropic's own tools, never through us. We have no server that sees your business.
No. Olaf writes and prepares; you post, send and publish. That keeps you in control of what goes out under your name.
Any computer with Chrome or Edge, Mac or Windows. Safari and Firefox work too, saving inside the browser.
No. The free download has every Busywork tool and the Marketing Studio. Olaf comes in its own download when you buy it, with Busywork included. The demo on this site shows what it looks like with an example business.
Start your journey in the browser, or download Busywork and keep it all in your own folder.