| Proven brand growth science built in | β | β |
| Marketing | Brand profile, year plan, content calendar, insights | All of that, plus 61 skills that do the work, with the growth coach and a project lead |
| AI | None: you do the work | Claude, on your own key |
| Who decides what to do next | You | Olaf suggests, you approve |
| Weekly check-ins and a 90-day plan | You plan it yourself | β |
| Does the work (reads your files, researches, writes it all) | You do it yourself | β |
| Remembers past work and results | Your brand profile | Profile, plans, journey and every output |
| Reads your sales numbers | New customers on the Monitor tab | β Uses them in every monthly review |
| Project planning | Project Planner: timeline, workload, updates you send | Olaf writes the plan, checks in weekly, re-plans and drafts updates |
| Marketing actions as tasks on your Project Board | β | β |
| Your data | Your folder, never sent to us | Your folder, never sent to us |
| Price | β¬0 | β¬149 once, plus Claude usage |